Now that we have chosen our song we need to ensure that our music video will fit the song and fit the right genre and will appeal to the correct type of people; it is important that we clearly know and understand our target audience.
Our target audience would be both male and female and roughly between the ages of 15-25; however it may also appeal to people above the age of 25 as it is a very diverse genre of music. The Pop-Rock genre appeals to a wide range and variety of people as it does not exactly fit into an obvious and specific genre such as Hip-Hop or Rock; it is more of a bit of almost every genre. Our chosen song has a meaning that will appeal to a diverse group of people as it is about a situation that a lot of people will be able to relate to.
We also understand that the younger generation are the audience that are most likely to see the music video as they are the people that get a chance to watch music videos and also enjoy being up-to-date. This is why it is important that we make our music video appealing to this audience.
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