Evaluation Question 3

What have you learned from your audience feedback?

Feedback was a very important and useful part of this process. It meant that we were able to see which parts of the video our target audience liked and which they thought could be improved. For the rough cut, we were given written feedback which was extremely helpful in creating the final cut of our music video.

Rough Cut

Click here to see the rough cut feedback..

The overall feedback from the rough cut was:

• We had to slow the opening of the video down because it started too sudden and did not really fit the pace of the music very well.
• There is too many shots of the back of people's heads and therefore more close-ups are needed.
• The split screen worked well and made the video look of a professional quality.
• The memories are portrayed well by the change of speed of the specific shots and the desaturation of the memory shots.

From comparing the rough cut with the final cut, I think we have edited our video in accordance with the feedback well and we have done what we could to improve our video to fit the target audience's suggestions.

Final Cut

For the final cut, we decided to use a different technique to gain feedback, so we interviewed some people who would be part of our target audience. We thought that this would be the most useful way to really get peoples' opinions on the video. The feedback is shown below: